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Facebook’s announcement of their latest line of Portal screens last week is just the latest in a rapid-fire series of home-related releases from the major technology platforms recently. The race for control of the home—not just the living room—is very much on. 

As the home wars shape up, five key realities are becoming apparent about how the battle for control of the home is going to play out, and just how important control of the home is going to be for the tech platforms.