Meta Insiders Debate Key Issue for Reels: Whether to Share Ad Dollars With CreatorsRead Now

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Creator Economy
Meta’s Resistance to Sharing Ad Sales Starts to Crumble
By Mahira Dayal · Jan. 31, 2023 5:15 PM PST
Photo: Bloomberg
For at least a year, one question has hung over Meta Platforms-owned Facebook and Instagram: whether the apps will introduce a way to share a cut of ad revenues with more creators, similar to how YouTube pays video-makers. Our story today by Sylvia and Kaya goes deep into the debate at Meta over introducing ad-revenue sharing, which some staff viewed as a slippery slope, and a parallel argument...
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Photo: Bloomberg
Creator Economy
Meta’s Resistance to Sharing Ad Sales Starts to Crumble
By Mahira Dayal
For at least a year, one question has hung over Meta Platforms -owned Facebook and Instagram : whether the apps will introduce a way to share a cut of ad revenues with more creators, similar to how YouTube pays video-makers.
Snap CEO Evan Spiegel. Photo by Getty Images.
The Briefing markets amazon
Snap’s Spaghetti Strategy Is Cause for Concern
By Jessica E. Lessin
Snap’s abysmal financial forecast for the current quarter continued the company’s string of rough news.
Art by Shane Burke. Photo by Bloomberg
Exclusive
Musk Leaves Twitter Staff Without Equity Plan as Deadline Looms
By Erin Woo
Shortly after Elon Musk bought Twitter last fall, he promised Twitter staff that they could look forward to the kind of stock rewards employees at SpaceX—another private company Musk runs—enjoy.
Illustration by Getty Images.
Opinion venture capital
The Relationship Model Is Killing Venture Capital
By Del Johnson
The social and racial homogeneity of the venture capital industry has long been a source of frustration for entrepreneurs and investors alike.
Illustration by Josh Brill
Exclusive entertainment facebook
Meta Insiders Debate Key Issue for Reels: Whether to Share Ad Dollars With Creators
By Sylvia Varnham O'Regan and Kaya Yurieff
When Wall Street analysts dial into an earnings call tomorrow with Mark Zuckerberg, they’re likely to pepper the Meta Platforms CEO with different versions of a favorite question: What’s the latest on making money from Reels, Meta’s answer to TikTok?
Stripe CEO Patrick Collison. Photo: Bloomberg.
startups
Stripe in Talks to Raise Up to $3 Billion From Current Investors
By Jessica E. Lessin, Erin Woo and Cory Weinberg
Less than a week after telling employees that it would evaluate a public offering over the next year, payments giant Stripe is moving quickly on a deal to raise as much as $3 billion from its existing investors.