Jessica Toonkel talks about why Spotify decided to go on a spending spree to get into the podcasting business. In the past year the company has made a number of expensive acquisitions, buying podcasting production companies and tech platforms in an effort to build its ad revenue. We discuss how this can pay off for the company, and how long it could take to show results.
The Information’s 411 — Are You There, Pod? It’s Me, Spotify
By| March 27, 2020 4:29 PM PDT