Sign up to receive 5 free days of our daily summary for tech news.

Announcing The Information Courses: Sign up for our Micromobility 101 course, a 15-day guided primer on dockless e-scooters, bikes, and more.

Read this article for free.

Already a subscriber? Log in here

Asia Google Facebook Uber/Lyft

The Man Driving Growth at Uber

Last winter and spring, two teams of Uber executives faced off over the company’s strategy in China—specifically, how to attract more drivers than Didi Chuxing, the local leader in on-demand rides. One side was led by Uber’s finance chief Gautam Gupta, which wanted to keep on matching or beating Didi’s financial bonuses for drivers. The other side, led by Ed Baker, Uber’s head of growth, believed the finance team's strategy was failing, needlessly causing losses to skyrocket.

Mr. Baker’s team wanted to hand out bonuses on a completely different basis than Didi and also wanted Uber to look for new drivers who hadn’t already been courted by Didi. A rising star within Uber, Mr. Baker convinced CEO Travis Kalanick to let him test his strategy to see which approach was more efficient, according to a person who was involved in the discussion. The result: Mr. Baker’s team showed that his approach was cheaper and more effective at gaining drivers for the long term. Uber changed strategy this spring, though it was too late to turn the tide against Didi. Mr. Baker disputed this description of the episode generally but he declined to elaborate.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

Access the best reporting on the tech industry read by tens of thousands of global executives.

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Share with your team

Subscribers can unlock any article and share it with friends and co-workers through a special share link.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles

Crypto Facebook

Facebook’s Crypto Shopping List

By Jon Victor

Enterprise AI Cloud

All Grown Up, Kubernetes Morphs Into a Computing Platform

By Kevin McLaughlin and Priya Anand

Venture Capital

The Investor Rebuilding Kleiner Perkins

By Zoë Bernard and Reed Albergotti

Google Telecom

Google in Middle of Fight Over 5G Spectrum

By Christopher Stern

“He’s the kind of guy you want your daughter to bring home: polite, smart, athletic...not excitable or a fast talker.”