If you’re still paying full freight for your streaming video services, perhaps you need to examine your life choices—or at least your choice of a cellular provider. News today that T-Mobile’s best customers will get free access to Apple TV+ is a good reminder of just how much the streaming video sector has become a marketing tool for telecom firms. T-Mobile already offers its customers Netflix for free, while Verizon offers its customers the Disney bundle of Disney+, Hulu and ESPN+ as well as six months of Discovery+. AT&T offers HBO Max to some long-standing wireless subscribers (although it has stopped offering it to new customers). It’s one way to differentiate telecom firms that are, from a cellular service point of view, essentially indistinguishable.