Second Life is looking for a new lease on life.

The 19-year old service, which still reaches one million people monthly, is bringing in new executives and trialing new features in the hopes of expanding its audience after a long period of little growth. But to really expand its audience, Second Life needs to expand beyond computers to mobile platforms, which could be challenging.

Linden announced this week its hiring of advertising veteran Steven Feuling as Chief Marketing Officer, alongside Peter Caparo who’s joining as Chief Information Security Officer. In an interview with Business Insider published Tuesday, Feuling outlined plans to step up the marketing around Second Life with an emphasis on appealing to creators. Second Life is also looking to expand the possibilities for those creators with the introduction of Event Regions, or areas of metaverse land that are capable of supporting greater numbers of simultaneous users.