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The New PR Reality and What it Means

Sep 23, 2016 7:02 AM PDT ·

Comments by Aaron Endre, Barak Kassar and 9 others Francois Guerin
Michael Duda
Andrea Wasserman
Charles Arthur
Chris McCoy
Shaun Abrahamson
Sam Whitmore
Josh Bersin
Francine Hardaway

Last Sunday, Lyft’s PR team emailed me a link to a 4,000-word article and highlighted the parts that I might find “newsworthy.” It was an interesting Medium essay from co-founder John Zimmer about the future of cities and transportation and Lyft’s role in it.

Dozens of media outlets summarized the article for their readers, without adding any other reporting and often just cutting and pasting the art from John’s piece into their own. A link to the piece stood at the top of the news aggregator site Techmeme for much of the weekend.

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