Every fall, as I prepare for our annual Media Bootcamp—where media leaders pick each other’s brains and trade strategies—I sit back and reflect on the big changes I see coming to the news business in the months ahead. 

For the past three years, the biggest problem and its solution have been painfully obvious. As internet platforms have continued to gobble up advertising dollars, news publishers have had to focus on delivering a product individual readers would pay for. And many have.