The Full-Body Scanners Will See You NowRead Now

Art by Sam Lessin.
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The Non-Monetizable Product Blind Spot

Photo: Art by Sam Lessin.

Why, in 2016, is there still no good, widely available, digital address book? Why is mobile calendaring still so incredibly broken? Why is there no widely used news reader or personal journal?

It isn’t for lack of trying. These are all well-known consumer problems littered with startup failures and big company misses.

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Market Research culture
The Full-Body Scanners Will See You Now
By Zara Stone · March 31, 2023 11:00 AM PDT
Art by Clark Miller.
In late September 2022, Ryan Crownholm, a 46-year-old entrepreneur from Los Angeles, donned a pair of plush surgical scrubs and hopped onto a stainless-steel MRI table at Prenuvo, a fast-growing chain of body-scanning clinics. Crownholm, the founder of landscaping service DirtMatch, was undergoing an elective MRI, which cost him $2,500 and would generate a full 20-page set of diagnostics about...
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