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The People With Power at Google Advertising

For years, Google has been the top dog in internet advertising, with Facebook not far behind. But now an interloper in the ad market, Amazon, is attracting growing attention from the leaders of Google’s ad group—more than 50 of whom are shown in the chart accompanying this story.

Google’s salespeople have even started whispering to advertisers about the risks of working with Amazon, say multiple people who used to work in advertising sales at Google. Amazon’s ad business, while still small compared to that of Google, is growing more quickly and is expected to steal market share from the search giant for the first time this year.

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'Amazon is an absolute, immediate threat on the search side of the business,' said one former Google advertising salesperson.