Exclusive
Google

The People With Power at Google Advertising

By
Sarah Kuranda
 |  March 13, 2019 6:30 AM PDT

For years, Google has been the top dog in internet advertising, with Facebook not far behind. But now an interloper in the ad market, Amazon, is attracting growing attention from the leaders of Google’s ad group—more than 50 of whom are shown in the chart accompanying this story.

Google’s salespeople have even started whispering to advertisers about the risks of working with Amazon, say multiple people who used to work in advertising sales at Google. Amazon’s ad business, while still small compared to that of Google, is growing more quickly and is expected to steal market share from the search giant for the first time this year.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Briefing
Better.com’s Valuation Hopes Reflect Fintech Boom: The Information’s Tech Briefing

There’s something of a boom going on in finance tech startups, you may have noticed. Our scoop today about Better.com, the online mortgage lender, looking to raise money at a valuation of $4 billion—several times where it was last valued—highlights the trend. 

In the past week other startups in the consumer finance market—Affirm, Chime and Robinhood—have each ...

Latest Briefs
 
ByteDance Applies for Chinese Export License While Awaiting Outcome of TikTok Negotiations
ByteDance Asks Judge to Block TikTok Ban, Citing ‘Irreversible’ Harms
TPG Buys Sports Sites Amidst Pandemic
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Startups Microsoft
Tech Execs Are Obsessing Over Note-Taking Apps. We Tested Them Out
Investors are newly enamored of note-taking apps, financing startups like Notion Labs, Coda and Roam Research at high valuations.
Profile Media/Telecom Markets
Bourkoff Is Star Media Dealmaker, But Can He Make Shift to Tech?
Aryeh Bourkoff hates wasting time. Rather than checking his overcoat when he goes out to lunch during New York’s frigid winters, the investment banker sometimes asks his assistant to walk with him to the restaurant so she can take his coat with her back to the office.
Exclusive Policy Google
In Ironic Twist, Google’s Pro-Privacy Move Boosted U.S. Antitrust Probe
Google has taken a lot of heat for violating people’s privacy. Now it could get in trouble for trying to protect it.
Venture Capital Asia
TikTok Valued at Around $60 Billion, As Deal Structure Emerges
Walmart and Oracle are valuing the soon-to-be formed TikTok Global at between $50 billion and $60 billion, according to two people familiar with the deal, as key aspects of one of the most convoluted global tech deals in history take shape.
The Takeaway Media/Telecom Google
Accepting Kickbacks, Publishers Are Playing Into Tech Companies’ Hands
For years, news publishers have been clamoring for Facebook, Google and Apple to pay for the news content that gets distributed through their services.
Venture Capital Startups
Politics Create High-Wire Act for Tech CEOs
In June, after protests against the police killing of George Floyd swept the country, Glenn Kelman, CEO of online real estate brokerage Redfin, wrote an email to his customers in which he committed to doing more to help Black customers find homes in neighborhoods they’ve traditionally been shut out of.