Three seemingly unrelated things happened in digital video recently. Twitter paid around $10 million for the rights to stream some NFL games. Facebook expanded its Live streaming service for broadcasting video from phones. And Snapchat unveiled a big update that, among other things, compiles individual stories into one long video channel and better integrates chat.
The first was certainly headline-grabbing—anything that has to do with Twitter or the NFL often is. But I am far more intrigued by the other two because they relate to the more interesting digital video battleground: product, not content.