Creators are making their mark outside social media apps. Probably the best known is Jimmy Donaldson, better known by his YouTube name MrBeast, whose MrBeast Burger sells fast food through delivery apps like UberEats, DoorDash and GrubHub. Donaldson, YouTube’s highest paid creator, uses restaurant services company Virtual Dining Concepts to run his burger brand
I took a look at other startups that help creators break out of their internet presence and into the sales of physical products from jewelry, makeup and t-shirts to chicken wings. Three startups in our Creator Economy Database, Pietra, Popchew and Spring, fit the bill.