The search for a money-making business in digital media takes companies in many different directions. Some have tried and abandoned social media as a distribution platform in favor of their own streaming services. There are those who do the opposite. Both approaches are highlighted in our short profiles about three fast-growing digital media firms based in Texas and Los Angeles.
ATTN:, for instance, makes series to be shown on Facebook. Rooster Teeth has its own subscription service. What they have in common is the need to build a fervent community of fans. Our third company, Parrot Analytics, is one of several firms springing up to offer viewership analytics for streaming video: a version of Nielsen for digital media.