Google on Wednesday unveiled proposed rules to limit how advertisers track more than 2.8 billion people using phones powered by its Android software, but the company is taking a different approach than that of Apple, which restricted iPhone ad tracking last year.
We talked to several digital ad industry executives steeped in the app-tracking rules about Google’s new proposals and found three key distinctions from Apple’s rules. There’s also one way in which they are similar: Both will hurt Facebook owner Meta Platforms and the advertisers who buy ads through the social network.
