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A marketing image from Roblox.

TI Reality Check: Roblox, Epic and the Platform Wars to Come

By  |  March 10, 2021 11:01 AM PST
Photo: A marketing image from Roblox.

Welcome back!

Today’s big story for the shape of what augmented and virtual reality might become is the public listing of Roblox. If you’re an American parent with school-age kids, there’s a very good chance you know what Roblox is. Roblox supports PC VR headsets, but it’s primarily a business that has evolved around more mainstream devices: PC, phones and game consoles.

Roblox isn’t a videogame itself but a platform for games and experiences built by Roblox users atop the company’s 3D engine. Rather than just supporting user generated content, Roblox thrives on it. It’s a huge virtual ecosystem with over 30 million daily active users, some of whom profit handsomely from their work. In January, Roblox was privately valued at $29.5 billion.

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