Today’s big story for the shape of what augmented and virtual reality might become is the public listing of Roblox. If you’re an American parent with school-age kids, there’s a very good chance you know what Roblox is. Roblox supports PC VR headsets, but it’s primarily a business that has evolved around more mainstream devices: PC, phones and game consoles.
Roblox isn’t a videogame itself but a platform for games and experiences built by Roblox users atop the company’s 3D engine. Rather than just supporting user generated content, Roblox thrives on it. It’s a huge virtual ecosystem with over 30 million daily active users, some of whom profit handsomely from their work. In January, Roblox was privately valued at $29.5 billion.