So, what’s next for TikTok? A phone?
Stay with me for a second here. As we reported a few months ago, TikTok wants its users to buy a lot more stuff through the app. Juro reported that TikTok’s parent, ByteDance, wants to double the revenue it gets from selling goods through its Chinese video app, Douyin. TikTok, meanwhile, has big ambitions for TikTok Shop, where you can directly buy items that TikTokers promote in their videos. TikTok generally takes a 5% commission.
The TikTok service isn’t currently available for U.S. sellers. But Axios reported today that TikTok is recruiting to build out its fulfillment centers here. That’s a big step toward becoming an e-commerce powerhouse in the U.S. And it makes me wonder where TikTok is headed next.