TikTok is growing its Twitch-competitor livestreaming business, TikTok Live.
In a LinkedIn post on Wednesday, Xiaowei Yan, a strategy lead at the short-form video app, posted job descriptions for two TikTok Live strategy roles based in San Francisco and Los Angeles. People in these roles will be responsible for monetization and operations for the product, which TikTok in the listing described as a “business with strong momentum and great potential.”
TikTok has been expanding the feature recently. Last month, it introduced Live subscriptions, which fans can use to pay creators a monthly fee to watch live videos and access other bonus features like subscriber-only chats. This test is still limited to select creators, but others can earn through TikTok Live when they receive virtual gifts from fans through the app. TikTok takes a portion of what creators earn through making gifts.