Once again, social media apps are introducing features that make them all look the same.
The latest move comes from TikTok, which on Thursday introduced a photo mode that will allow users to share a cluster of photos in the short-form video app. The feature is a swipe at Instagram, the Meta Platforms app best known for its glossy photos. Even while Instagram’s Reels short-form video product has lagged the popularity of TikTok, creators still like to post photos and disappearing Stories on Instagram.