You can’t criticize Twitter for rushing into things. The microblogging site, in line with rivals like Instagram, Snap and Pinterest, has been expanding its shopping functions over the last year as it introduces new ways for super users on the platform to make money. But Twitter’s approach to e-commerce has the air of a company that still hasn’t decided whether it likes the business.

The latest: Twitter said users of the app on Apple’s mobile operating system will see a “view shop” button on the top of profiles owned by invited businesses and creators that will link to a virtual shop, hosted by Twitter, displaying up to 50 products for sale.