Sign up to receive 5 free days of our daily summary for tech news.

Announcing The Information’s newest Course: How To Run a Startup. Sign up here for an 8-day course on how to be a great startup leader.

Read this article for free.

Already a subscriber? Log in here

Media Facebook

VSCO Tries to Get More Love Without Likes

If Snapchat is the goofball and Instagram is the cheerleader in the hallway of photo sharing apps, then VSCO is the insular arts kid spending free period in the film lab. But now VSCO wants to make more friends.

VSCO, which stands for Visual Supply Company, has more than 30 million monthly users, nearly three-quarters of whom are under 24. Its polished photo editing tools give often amateur pics a professional sheen, while its ban on “likes” and comments eliminates the social pressure that surrounds chasing likes. That helps make VSCO “a safe place for expression,” said Joel Flory, VSCO’s co-founder and CEO. Most of its users are also outside the U.S.

What Is The Information?

Notes bb3aa5069205d702dda37fc71dc6f1c59df2310c4379304e9f1199f052af4884

Exclusive Articles

We broke it first. Receive original reporting you won't read anywhere else from the largest newsroom in tech.

Notebook b5103017ee163370a1667c9ce59ab0ef023875a17888105d26c185cadf31bb69

Daily news analysis

Every weeknight, we'll send you our reporters’ views on the day’s top tech news—distilled into one email.

Conference calls c9e664e8b96ee347d3e92b8309938f268422b9db98cfabca5c826fbb75054b23

Conference calls

Get access to our reporters and other top executives with monthly deep-dive calls into topics like startups and autonomous vehicles.

Events 499acedd16cffc41445edd76bfd302b2836c2a27419890f17130a6b10e2aa3df

Special Events

For no extra fee, get access to more than a dozen events yearly, from intimate dinners to larger gatherings with marquee speakers.

What else is included in my subscription?

Become a contributor

Share your views and find other subscribers by completing your profile. You’ll be listed in our contributor directory.

Slack community

Discuss topics and current events with our subscriber-only Slack group and share news about your company with other subscribers.

Annual Subscriber only benefits:

Org Charts

Access the only collection of tech company org charts. Our expanding database includes companies like Amazon, Snap, and Uber.

Crypto Newsletter

Our experts investigate the latest in the crypto world to keep you in-the-know about the movements of digital currencies.

Stay up to date on Silicon Valley

Sign up for Jessica Lessin’s (The Information’s CEO & Founder) free Saturday newsletter and also receive a complimentary week of our daily afternoon tech commentary email.

Already a subscriber? Log in here

Recent Articles


Snap’s Spiegel Flies High Above Wall Street Worries

By Tom Dotan

Amazon Facebook Apple Policy

The Political Realities of Warren’s Tech Breakup Plan

By Ashley Gold

Cybersecurity Facebook

Why Is Facebook’s Encrypted Messaging Plan Roiling the Company?

By Sarah Kuranda and Nick Wingfield

Media Facebook Entertainment

What Will Happen to the Social Wealth of Instagram Influencers as They Age?

By Sam Lessin

VSCO’s avoidance of typical advertising is notable as Instagram and Snapchat increase their ad load.