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Warner Bros. Discovery CEO David Zaslav. Photo by Bloomberg.

Warner Bros Discovery to Cut as Much as 30% of Advertising Sales Force

By  |  June 14, 2022 12:54 PM PDT
Photo: Warner Bros. Discovery CEO David Zaslav. Photo by Bloomberg.

Warner Bros. Discovery will this week offer buyouts to members of its U.S. ad sales team, as part of a plan to shrink the global sales force by as much as 30%, according to people familiar with the situation. The buyouts are one of the first big cost-cutting steps taken since the formation of the company from Discovery’s acquisition of WarnerMedia in April.

The company has a global ad sales force of about 3,000, about half of whom are in the U.S. Warner’s goal of cutting up to 30% implies it wants to eliminate nearly 1,000 jobs over time, including through the buyouts, layoffs and natural attrition, the people said. The company has already imposed a hiring freeze in ad sales.

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