AT&T’s WarnerMedia, long a giant in cable TV, was a late arrival to streaming video. Under its new CEO, Jason Kilar, Warner is trying to make up for lost time.
Warner executives are discussing launching two new streaming services. One would be a subscription offering based on content from CNN and could launch next year. Another would be a free service carrying programming from its entertainment cable channels TBS and TNT as well as the Warner Bros. film library, said people familiar with the situation. The free entertainment service is very early in the planning and likely wouldn’t launch until 2022, if at all. The two possible services would be in addition to HBO Max, WarnerMedia’s flagship streaming service, which launched last May, and a forthcoming ad-supported version of HBO Max that the company has said will launch next year.