Special Offer: Try The Information for $10.

GitHub product chief Kakul Srivastava. Photo by Flickr/Yahoo.
Exclusive

What Happened at GitHub

By
Steve Nellis
 |  Feb. 4, 2016 7:01 AM PST
Photo: GitHub product chief Kakul Srivastava. Photo by Flickr/Yahoo.

Underlying the exodus of several GitHub executives over the past few months has been a key strategic debate: whether the company should focus on the needs of its millions of users or a small group of companies that write big checks, say several people with knowledge of GitHub’s inner workings.

It’s a debate with echoes in the struggles of companies like Dropbox, Evernote and Square to straddle both the consumer and enterprise worlds. In this case, after a three-year enterprise effort, GitHub’s leaders decided last fall to refocus on winning the “hearts and minds” of its individual users by revamping its core product, the people said.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Exclusive Entertainment
Inside Nancy Dubuc’s Quest to Rehabilitate Vice
Inside Nancy Dubuc’s Quest to Rehabilitate Vice
When television veteran Nancy Dubuc took over as CEO of Vice Media in the spring of 2018, cash was so tight that company executives were debating whether they should cancel the Friday morning ritual of free donuts and bagels for staff. Once the irreverent darling of the new media sector, known for its online news and TV documentaries, Vice was facing a cash crunch amid allegations of sexual...
Latest Briefs
 
Parler Partially Returns Online With Help From Russian-Owned Firm
U.S. Asks Australia to Scrap Law to Make Google, Facebook Pay For News
Indian Chat App Hike Shuts Down After Failing to Challenge WhatsApp
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
How Blocking Trump Puts the Future of the Internet at Risk
Modest Proposals Policy Facebook
How Blocking Trump Puts the Future of the Internet at Risk
The move by social networks to deplatform President Trump last week was the right call. In reality, he left Facebook and Twitter no other choice.
The Information’s Return to the Office Tracker
Startups COVID-19
The Information’s Return to the Office Tracker
Of the companies most opposed to continuing remote work after the pandemic fades, Netflix stands out for the intensity of its stance.
Sequoia Buys Shares in Elusive Startup Zapier at Multibillion-Dollar Valuation
Exclusive
Sequoia Buys Shares in Elusive Startup Zapier at Multibillion-Dollar Valuation
Zapier isn’t a household name outside Silicon Valley, but the world’s top venture capitalists have long been trying to own a piece of the booming enterprise software firm.
Apple Plans Podcasting Subscription Service in Threat to Spotify
Exclusive Media/Telecom Entertainment
Apple Plans Podcasting Subscription Service in Threat to Spotify
Apple—long considered the sleeping giant in the podcast space—is waking up. The company, which runs the most widely used podcasting app in the industry, is discussing launching a new subscription service that would charge people to listen to podcasts, according to people familiar with the matter.
Snap Names New Content Leader in Push to Counter TikTok
Exclusive Media/Telecom Google
Snap Names New Content Leader in Push to Counter TikTok
Snap has promoted executive Ben Schwerin to be its new senior vice president of content and partnerships, a move that signals the company’s ambitions to compete more aggressively with TikTok and to cut more deals with media companies and app developers.
Meet the Former Googler Trying to Make VMware Cool to App Developers
The Big Interview Enterprise Cloud
Meet the Former Googler Trying to Make VMware Cool to App Developers
When Craig McLuckie was a product manager at Google several years ago, he helped create Kubernetes, software that later became a widely used open-source tool for managing some of the most demanding online applications.