Oct 28, 2021: The Information’s Creator Economy Summit

Pinterest CEO Ben Silbermann. Photo by Bloomberg.
The Briefing

What Pinterest, Snap Results Show About Ad Market’s Shift: The Information’s Tech Briefing

Photo: Pinterest CEO Ben Silbermann. Photo by Bloomberg.

Stellar fourth-quarter advertising revenues reported today by both Snap and Pinterest made it official. A fourth-quarter acceleration in ad growth occurred across the board for big digital firms—Facebook, Google, Amazon—and the two smaller social media firms. It’s a sign of just how much 2020 shifted the ad market away from traditional media to internet-based businesses.

That theme is echoed in the results of those traditional media companies that have reported for the quarter. Comcast’s NBCUniversal and AT&T’s WarnerMedia have both reported a dip in TV advertising revenue for the quarter, while the New York Times and News Corp on Thursday also reported weaker ad results for the period.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Briefing Facebook Entertainment
PayPal Investors Ask for Refund on Pinterest Talks
Pinterest's San Francisco headquarters. Photo by Bloomberg.
We got a very clear sense of what investors think of the prospect that PayPal might buy Pinterest from how the two stocks reacted to news of deal talks between the companies, first reported by Bloomberg. PayPal stock dropped nearly 5%, slicing about $15 billion off the digital payment company’s market capitalization. Pinterest shares, conversely, rocketed 13%—adding $4.6 billion to the company’...
Latest Briefs
 
U.S. Authorities Restrict Sales of Hacking Tools to Russia, China
Bitcoin Hits All-Time High, Nears $67,000
PayPal Exploring Pinterest Acquisition
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Google Cloud CEO Thomas Kurian in 2019; photo by Bloomberg
Exclusive Enterprise Google
Why a Key Google Cloud Product Ended Up Generating Less Than 0.1% of Revenue
Three months after becoming CEO of Google Cloud, Thomas Kurian tried to shake up the cloud market and gain an edge on his bigger rivals, Amazon and Microsoft.
Illustration by Danielle Davis
Exclusive Startups E-commerce
Heavy Losses, Big Funding: Instant-Delivery Startups Battle for Customers
The instant-delivery wars have hit New York City—and they will soon spread across the country.
Art by Mike Sullivan
Exclusive Startups Facebook
Facebook’s Ad-Tracking Loss Is Startups’ Gain
Apple’s clampdown on ad tracking has prompted some small online merchants to cut back their ad spending on social media sites like Facebook, which they see as a less effective outlet than in the past.
Exclusive Google
How TikTok Is Changing YouTube
YouTube isn’t just trying to mimic TikTok, the viral short-form video app that has taken the world by storm.
Clockwise from upper left: Brian Brooks, Catherine Coley,  Venkata “Murthy” Renduchintala, Brian Boland, Kirthiga Reddy and Janice Min
Free Agents
On the Market: Executives From Facebook, SoftBank, Intel and Binance.US
The wave of job changes dubbed the Great Resignation includes top tech and media leaders. Executives who have left roles at Intel, SoftBank, Facebook and crypto exchange Binance.US in the last year are among those on the move.
Kyle Samani, Multicoin Capital co-founder and managing partner. Screenshot via YouTube. Art by Mike Sullivan.
Exclusive Crypto Venture Capital
Multicoin Capital Targets $250 Million for Third Crypto VC Fund
Multicoin Capital, which operates a hedge fund focused on crypto tokens, is planning to raise $250 million for its third venture fund to back crypto startups, according to fundraising materials viewed by The Information.