When Mark Zuckerberg recently announced News Feed would show less content from publishers, I had a major moment of deja vu.
Remember when our News Feeds were riddled with games like Farmville, the Nike running app and Spotify? That was the result of a concerted effort by Facebook to get people to spend more time on the service. Eventually, it retreated.
The reasons why feel very similar to the changes that are now affecting publishers—and I think some of the consequences will be the same.