Facebook is spending tens of billions of dollars in the next few years building the virtual immersive world dubbed the metaverse, CEO Mark Zuckerberg indicated on Monday night. But he also acknowledged that the metaverse won’t evolve into a money-making business until “later in this decade.”
We decided to try to calculate the potential revenue from the metaverse, the term for virtual worlds where people are expected to socialize, work, partake in entertainment, and buy and sell digital goods. Our conclusion is that by 2025, gaming, business communication and advertising in the metaverse could be worth at least $82 billion, a little less than what Facebook made last year from advertising alone. Facebook will have to share that pot of money with companies such as Epic Games and Roblox, which already offer metaverse-like experiences to their users, as well as individual creators making content for the metaverse and companies focused on selling services to businesses.