In pre-pandemic times, the most well-known CEOs in tech and media would have spent this week in Sun Valley, hobnobbing, taking nature walks, and yes, doing a little business as part of investment bank Allen & Co.’s storied conference. 

I’ve been on the sidelines of the event for around a decade on and off, reporting and watching the CEOs in their not-so-natural “billionaire’s summer camp” habitat. It’s where, in 2011, I ran into Rupert Murdoch as he was waiting for a ride and asked him if he wanted out of Hulu as much as Disney and Bob Iger did (ha! Disney now owns it). It’s where Amir and I once played an epic tennis game one court over from Bill Gates, the contents of which must remain off the record.