Tuesday kicks off a three-day gusher of tech company quarterly results. If Snap, which reported first quarter results last week, is any indication of what’s to come, other companies will discuss pressures from the global economy. The photo-sharing app also indicated that the war in Ukraine prompted advertisers to halt spending, which hurt revenues. What will this quarter bring for creators? Here’s what we’re looking for:
YouTube ad revenue growth has slowed over the past three quarters, coming down from pandemic highs after Alphabet, the parent of Google and YouTube, began breaking out advertising revenue for the video channel for the first time in February 2020.