How are creator economy startups doing during the downturn? Not so hot. How are the creators themselves faring? Much better, as I reported in a story earlier today.
Two charts published in the piece sum up the divergence: While VC funding for startups hoping to attract creators as customers has plummeted, spending on influencer marketing—a major way creators make money—is expected to increase 14% this year, much faster than other types of advertising.
