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Data Point

E-commerce

When Amazon is Pricier Than Walmart

Steve Nellis

and

Peter Schulz

Aug 31, 2016 10:02 AM PDT ·

Comments by Steve Nellis and Erick Cai

Source: Boomerang Commerce

If there’s one category where Amazon.com hasn’t been able to undercut Walmart and Target, it’s groceries. When it comes to staples like breakfast items and beverages, Amazon is significantly more expensive than those rivals for the same goods—at least for now.

On average, top-selling items from Walmart in those two categories were 74.7% costlier on Amazon.com, and items from Target cost 72.8% more on Amazon. That’s according to a data set compiled by Boomerang Commerce, a startup that helps retailers decide how to price their items in the fast-changing online world. (See accompanying chart.)

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Both Walmart and Target have long-standing relationships with suppliers. It’s hard to see how Amazon will eventually displace those traditional retailers without becoming a major grocer in its own right. But for now, at least, Walmart and Target appear to still have an advantage.

Steve Nellis and Erick Cai commented on this article.

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