Anthropic in Talks to Raise $2 Billion From Google and Others Just Days After Amazon InvestmentRead more

When TikTok Will Beat Facebook in Influencer Marketing (Chart); LinkedIn’s New Tech Creator Program

When TikTok Will Beat Facebook in Influencer Marketing (Chart); LinkedIn’s New Tech Creator Program

TikTok will surpass Meta Platforms’ Facebook when it comes to the amount of money advertisers spend on influencer marketing in the U.S. by the end of this year and will beat out YouTube by 2024, according to a new forecast from Insider Intelligence, provided exclusively to The Information. Both social networks won’t catch up to Instagram, also owned by Meta. The photo-sharing app continues to be the top platform by far for advertisers paying creators to promote products and services. 

“Marketers are feeling more comfortable experimenting on TikTok,” said Jasmine Enberg, principal analyst at Insider Intelligence. “A lot of marketers were a little hesitant or uncomfortable with this new kind of format.” 

Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
From left: Paul Graham, Garry Tan and Michael Seibel. Photos by Getty. Art by Mike Sullivan.
Exclusive startups ai
Y Combinator’s Garry Tan Goes to the Mat
Garry Tan was in his happy place. Surrounded by food trucks and techies basking in San Francisco’s September sun, the CEO of Y Combinator snapped selfies with entrepreneurs as he meandered through a crowd of 2,700 attendees at the startup accelerator’s annual alumni event.
Dave Rogenmoser, cofounder of Jasper. Photo via Getty.
Exclusive startups ai
Jasper, an Early Generative AI Winner, Cuts Internal Valuation as Growth Slows
Jasper AI, an early darling of the generative artificial intelligence boom, has cut the internal value of its common shares 20%, according to former employees who were notified by the company.
Dave Rogenmoser, co-founder of Jasper. Photo by Bloomberg via Getty.
AI Agenda ai
AI Startups Are Facing a Reckoning
A reckoning may be coming for once-hot artificial intelligence startups. Among the most vulnerable: consumer apps (think Character.AI) and “thin wrapper” startups like CopyAI that merely provide a nice user interface on top of a third-party model from model developers like OpenAI.
Nvidia CEO Jensen Huang. Photo by Getty
Exclusive semiconductors ai
Nvidia Deepens Push Into AWS’ Turf
Nvidia’s ambition to compete with Amazon Web Services is growing. Nvidia is best known for designing server chips for artificial intelligence, but it has been running a nascent cloud service for corporate customers that develop AI with those chips.
Sam Altman and Mark Zuckerberg. Photos via Shutterstock and AP.
Meta, OpenAI Square Off Over Open Source AI
Artificial intelligence leaders and policymakers are divided on a key question: Are cutting-edge AI models too powerful to hand to just anyone?
The X (formerly Twitter) office in San Francisco on July 29. Photo by Bloomberg via Getty.
policy
Musk’s X Cuts Half of Election Integrity Team After Promising to Expand It
Elon Musk’s X, formerly known as Twitter , is cutting around half of the global team devoted to limiting disinformation and election fraud on the platform, including the head of the group, according to three people familiar with the situation.