Meta’s Abandoned Shopping Cart: How Mark Zuckerberg’s Commerce Plans Went WrongView Now

Clubhouse host and comedian Leah Lamarr. Photo: Andrew Max Levy

Where Apple Could Loosen App Store Rules Next; Clubhouse’s New Icon

Photo: Clubhouse host and comedian Leah Lamarr. Photo: Andrew Max Levy

Earlier this week we quoted a creator-economy startup founder who predicted Apple would keep chipping away at its rules on in-app payments to make it easier to bypass the company’s 30% fees on digital purchases. That forecast is coming true more quickly than we expected. 

Late Wednesday, the iPhone maker said it would allow reader apps, such as Spotify and Netflix, to provide links in their apps for customers to set up and manage their accounts on their websites. The changes will go into effect globally by early next year.

Like Apple’s concessions last week on in-app payments, which included the small step of allowing developers to email customers about other ways to pay, the changes are tied to legal and regulatory challenges. In the most recent situation, Apple said the agreement closes an investigation opened by the Japan Fair Trade Commission.

The latest changes are a big deal for some apps that rely on monthly or yearly subscriptions. But it doesn’t satisfy developers of apps outside what Apple considers reader apps, or those that provide previously purchased content and subscriptions like books or music. 

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Women in Tech
‘Where Are the Women?’: Is Hybrid Work Widening Tech’s Gender Gap?
Art by Clark Miller
Earlier this year, identity software company Okta gave its employees a presentation on burnout. An invited speaker explained the warning signs and distributed a 43-question inventory to determine an employee’s individual risk for a “stress-induced breakdown.” Amanda Giannelli, an engineer at the company, already knew she was wiped—she was balancing her workload with a...
Latest Briefs
 
Binance Discloses $570 Million Hack of BNB Blockchain
TSMC Reports Better-Than-Expected Revenue Despite Chip Industry’s Slowdown
Amazon Cancels Scout Delivery Robot
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Photo of Mark Zuckerberg by Bloomberg. Art by Mike Sullivan
Exclusive e-commerce amazon
Meta’s Abandoned Shopping Cart: How Mark Zuckerberg’s Commerce Plans Went Wrong
It was 2020 and Mark Zuckerberg’s focus on his latest project began to intensify. Online shopping was booming, and the CEO of Facebook—now called Meta Platforms—wanted to transform Facebook and Instagram into shopping destinations.
Creator Economy Database startups
The Buzz Over Creator Economy Dulls to a Quiet Roar
The creator economy is going through a shakeout. Tech companies focused on creators are laying off workers, shelving products and curbing perks such as cash advances for online influencers.
John Curtius. Art by Mike Sullivan.
venture capital
Tiger Global’s Tech Portfolio in Limbo as Key Partner Curtius Exits
John Curtius over the last two years became synonymous with the most disruptive force in venture capital—Tiger Global Management.
Matt Mazzeo. Image via YouTube
Exclusive
Coatue General Partner Matt Mazzeo Departs to Launch Fund
Matt Mazzeo, a general partner at New York-based investment firm Coatue Management since 2018, has left to start his own investment fund, according to two people with direct knowledge of the matter.
Photo Sampei Omichi. Art by Clark Miller
My Life's Work culture
The Founder Who Escaped Deportation by Building a Business in 60 Days
It was early 2021 when Sampei Omichi’s deportation countdown started: He had 60 days left on his student visa before he would have to leave the country.
Photo via Tiger Global Management.
Exclusive
Tiger Partner John Curtius is Leaving to Launch His Own Fund
Tiger Global Management partner John Curtius plans to leave the firm next year to launch his own fund called Cedar Investment Management, according to a person with direct knowledge of the matter.