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2020 Predictions
Google Enterprise Cloud

Why Slack Will Be Acquired

This time last year, Slack Technologies, the popular workplace chat provider, was one of the most eagerly anticipated public tech debuts of 2019. That seems like a long time ago. Since Slack went public in June, its stock has dropped about 40%.

The reason for the slump: Revenue growth at Slack is slowing and competition is intensifying, especially from Microsoft. The tech giant is relying on a familiar tactic—bundling a Slack killer with a widely used existing product, its Office 365 suite of apps. Given that competitive pressure, I predict 2020 will be the year that—after years of acquisition speculation—a larger tech company will finally buy Slack. 

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