Snap pulled off the veil on its redesign today. It moves all stories and messages from friends to the left of Snapchat’s camera screen on a “Friend” page, whereas publisher and creator content is to the right on the “Discover” page. The redesign has two goals in mind: bring more users into the app, and appeal to celebrity creators who have largely abandoned it.
Right now, it faces major hurdles in succeeding on either front.
