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Why Snap’s Redesign May Not Be Enough

Snap pulled off the veil on its redesign today. It moves all stories and messages from friends to the left of Snapchat’s camera screen on a “Friend” page, whereas publisher and creator content is to the right on the “Discover” page. The redesign has two goals in mind: bring more users into the app, and appeal to celebrity creators who have largely abandoned it.

Right now, it faces major hurdles in succeeding on either front.

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The real test will be whether Snap can attract people who aren’t using the app, as well as how creators respond. They will determine whether it ends up being good for business.

Terrence Yang and Jack Huang commented on this article.
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A big obstacle for new users coming to Snap has been the app’s lack of intuitiveness—it’s simply difficult to use for first-timers.