I was going to write an end-of-year column today. But as I sat down to write in a quiet San Francisco cafe, I was distracted by an article about Snap's IPO strategy and I had to respond. If the story is true, Snap should fire its bankers.

The piece was reporting about Snap’s desire to compare itself to Facebook and how its IPO bankers plan to draw parallels between Evan Spiegel and Mark Zuckerberg. Well, I’d love to hear those bankers’ arguments because, based on personal experience and years of interviewing people about both men, I firmly believe that the two CEOs couldn’t be more different.