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Asia Uber/Lyft

Why Uber Cares About a Tiny Estonian Rival

A small, Estonia-based startup has emerged as an unlikely chess piece in Didi Chuxing’s global proxy war against Uber for ride-hailing supremacy.

Taxify, a ride-hailing app that has begun to eat into Uber’s market share in places such as South Africa where it was once a near-monopoly, was an afterthought in the industry until Didi made a surprise investment in the company this summer. That sparked speculation that the Estonian firm was a potential acquisition target for Didi.

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