Sign up to receive 5 free days of our daily summary for tech news.

Why Uber Cares About a Tiny Estonian Rival

A small, Estonia-based startup has emerged as an unlikely chess piece in Didi Chuxing’s global proxy war against Uber for ride-hailing supremacy.

Taxify, a ride-hailing app that has begun to eat into Uber’s market share in places such as South Africa where it was once a near-monopoly, was an afterthought in the industry until Didi made a surprise investment in the company this summer. That sparked speculation that the Estonian firm was a potential acquisition target for Didi.

No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.

Correction: A London regulator revoked Taxify’s license to operate in the city after Taxify acquired an existing licensed ride company. A previous version of this article incorrectly said Taxify bought a company that didn’t have such a license.

Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox