Anthony Noto has long had a knack for grabbing attention.

When he was a top executive at Twitter, Noto struck a deal with the NFL to air Thursday night games, thrusting the social media service into the streaming market, to the surprise of even many Twitter employees, according to people who worked there at the time. More recently, SoFi Technologies, the financial services company Noto leads as CEO, agreed to spend $625 million over two decades for naming rights to the stadium of the NFL’s Los Angeles Rams and Chargers.

But Noto has also been accused of going too far in talking up the growth at one of his employers. In September, for example, Twitter agreed to a $810 million settlement in a 2016 shareholder lawsuit that had accused Noto, the company’s former chief financial officer and chief operating officer, and its former CEO, Dick Costolo, of misleading shareholders about its growth. The settlement, which still requires a court’s approval, doesn’t include any admission of wrongdoing by Twitter or its former executives.