Chris Daniels, head of Facebook's Photo by Jane Goldman.
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With, Facebook Looks to Do Well While Doing Good

By  |  July 25, 2014 9:35 AM PDT
Photo: Chris Daniels, head of Facebook's Photo by Jane Goldman.

A year ago, Facebook announced the formation of, a “global partnership” aimed at spreading Internet connectivity in the developing world.

The .org moniker and the lofty rhetoric suggested a philanthropic venture. Facebook CEO Mark Zuckerberg, in a February speech at the Mobile World Congress in Barcelona, referred to this way: “It’s this industry coalition that’s working together to build—to make delivering the Internet and all the different parts of it more efficient and to make it so that everyone in the world can have access to some basic services on the Internet for either a really affordable price or free.”

Yet a look at’s management structure, its priorities and its ambitions make it clear that the effort sits squarely within Facebook’s broader business development efforts.

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