Facebook executive Ilya Sukhar. Photo by Bloomberg
Exclusive
Facebook

With Messenger Apps Sluggish, Facebook Eyeing Games

By  |  May 18, 2015 7:01 AM PDT
Photo: Facebook executive Ilya Sukhar. Photo by Bloomberg

The first suite of apps that Facebook announced for Messenger were all for lightweight communication: sending people emojis, sound clips, gifs and the like. Now, almost two months into the launch of the Messenger platform, the company is ramping up its interest in games, regarded as stickier and higher revenue apps more likely to draw interest from people.

Facebook is in active conversations with game developers about the platform, according to three people briefed on the plans, although the company hasn’t laid out any definitive timeline for when games will be introduced into the Messenger app store. Ilya Sukhar, the executive at Facebook tasked with leading the product side for Messenger’s platform, confirmed the discussions but did not give any date on when they might roll out.

While a move to broaden the range of apps on the platform was to be expected, it takes on greater significance given indications that people have been slow to engage with the current slate of Messenger apps. Multiple third-party developers said it has been challenging to raise users’ awareness about their apps, as well as getting them to use the apps regularly.

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
Crypto Global Crypto
YouTube Explores NFTs for Creators; Recur Sells NFTs From Big Brands
YouTube CEO Susan Wojcicki. Photo by Bloomberg. Art by Mike Sullivan.
YouTube is the latest social media giant exploring ways to integrate non-fungible tokens (NFTs). The details are vague, but Susan Wojcicki, CEO of the video platform, said in a blog post on Tuesday that the platform is looking ahead at ways it can help YouTube creators take advantage of the increasingly popular digital collectibles.On the surface, it seems routine for another social media...
Latest Briefs
 
Diem, the Crypto Project Backed by Meta Platforms, in Talks to Sell Assets
Chinese Search Giant Baidu’s Electric Car Unit Raises $400 Million
Spotify Partners With Stripe to Expand Podcasts
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Microsoft's Chetan Nyak. Photo by Microsoft. Art by Mike Sullivan
The Big Interview Venture Capital Startups
Microsoft Quantum Computing Executive Sees Progress After Lagging Rivals
For more than 15 years, researchers at Microsoft have been chasing the idea of building a better quantum computer, an ultrapowerful machine that promises to accelerate everything from drug discovery to the development of electric batteries.
Art by Haejin Park. Photo courtesy Caroline Spiegel.
The Big Read Startups Culture
Caroline Spiegel’s Porn Revolution
Birds chirp and wind rustles through leaves—the sounds of early fall. “Man, it’s beautiful out here,” remarks a deep, crackly male voice.
Art by Mike Sullivan
Exclusive Venture Capital Startups
Tech’s Great Headhunter Shortage: Employers Shower Recruiters With Better Pay, Benefits
In the middle of 2020, not long after the Covid-19 pandemic began sparking layoffs across the country, Joe Price watched as eight members of the recruiting department at an automotive software company he worked for lost their jobs.
Susanne Daniels. Photo by Bloomberg. Art by Mike Sullivan
Opinion Media/Telecom Entertainment
Why YouTube Sees Hollywood’s Future in the Creator Economy
Tuesday’s letter from YouTube Chief Business Officer Robert Kyncl to its 2 million–strong creator community—announcing that original content chief Susanne Daniels had resigned—read like the final salvo in YouTube’s recent PR campaign touting its creator economy successes .
Illustration by Josh Brill.
Social Studies Crypto Culture
The Shoe Industry Is Hyping Virtual Sneakers for the Metaverse. So Far, Real Sneakerheads Aren’t Buying
TJ Keasal has been dressing up her videogame characters in new-release Nikes and Adidas since she was in middle school.
Image: Gopuff
Exclusive Startups E-commerce
Inside Gopuff’s Ambitious and Costly Bid to Dominate European Instant Delivery
Executives at Gopuff, a U.S. instant-delivery company that has planned to go public this year, recently told investors that its foray into Europe, which began last year, has topped expectations: The business is on pace to generate $100 million in annual revenue there, or about 5% of its overall revenue currently, and is growing three times faster than it had projected, according to two people with direct knowledge of the discussions.