YouTube is the latest social media giant exploring ways to integrate non-fungible tokens (NFTs). The details are vague, but Susan Wojcicki, CEO of the video platform, said in a blog post on Tuesday that the platform is looking ahead at ways it can help YouTube creators take advantage of the increasingly popular digital collectibles.
On the surface, it seems routine for another social media platform to announce that it wants to join the NFT parade. Last week, Twitter unveiled NFT profile pictures, and Meta Platforms is reportedly looking to allow users to create and sell digital artwork. Adam Mosseri, head of Instagram, has also said the app is considering building its own NFT marketplace.