Facebook’s decision to keep tools for creators free for at least the next 18 months could ratchet up pressure on other social networks to do the same. The bonus for Facebook: It’s a fresh opportunity to take a dig at Apple.
In a post Monday, CEO Mark Zuckerberg announced Facebook would refrain from taking a cut of online events, fan subscriptions, badges and its Substack competitor for journalists until 2023. “And when we do introduce a revenue share, it will be less than the 30% that Apple and others take,” he wrote.
The timing was surely no coincidence. Apple’s annual developer conference started Monday. Some creators of Apple apps—notably Facebook and Fortnite-maker Epic Games—have been waging an increasingly bellicose campaign against the 30% fees Apple’s App Store charges on sales of digital goods. Epic went so far as to sue Apple over alleged anticompetitive practices.