New Speaker Added: Mastering Hypergrowth and Global Expansion Video Summit. RSVP NOW
Facebook CEO Mark Zuckerberg. Photo by Bloomberg; art by Mike Sullivan.
Exclusive
Facebook

Zuckerberg Tells Facebook Staff He Expects Advertisers to Return ‘Soon Enough’

Photo: Facebook CEO Mark Zuckerberg. Photo by Bloomberg; art by Mike Sullivan.

Facebook CEO Mark Zuckerberg told employees he was reluctant to bow to the threats of a growing ad boycott, saying in private remarks that “my guess is that all these advertisers will be back on the platform soon enough.”

Zuckerberg gave his thoughts on the boycott, which now includes large brands like Starbucks and Coca-Cola, during a video town hall meeting last Friday, according to employees who attended.

In the previously unreported remarks, Zuckerberg said the boycott is more of a “reputational and a partner issue” than an economic one, according to a transcript obtained by The Information. He noted that large advertisers participating in the boycott make up a small portion of Facebook’s overall revenue, and he said, “We’re not gonna change our policies or approach on anything because of a threat to a small percent of our revenue, or to any percent of our revenue.”

Get access to exclusive coverage
Read deeply reported stories from the largest newsroom in tech.
Latest Articles
 
The Takeaway
“It’s Hard to Know Where It Stops”
There are weeks when I read the news and think, “Really? Can all of this be happening?” Nowadays, I’m referring to the wild west of the startup and VC business, which is getting more insane by the term sheet. This week you saw unbelievable stories of rising prices, documented here by Kate. At the same time, there were important cautionary tales about the downsides of excessive...
Latest Briefs
 
Microsoft’s $10 Billion Pentagon Cloud Deal Facing Uncertain Future
Big Tech Critic Tim Wu Joins White House
Instacart Hires the Product Chief of Rival Uber Eats
Stay in the know
Receive a summary of the day's top tech news—distilled into one email.
Access on the go
View stories on our mobile app and tune into our weekly podcast.
Join live video Q&A’s
Deep-dive into topics like startups and autonomous vehicles with our top reporters and other executives.
Enjoy a clutter-free experience
Read without any banner ads.
Art by Mike Sullivan
Exclusive Venture Capital Startups
How Katerra’s Facade Crumbled
Not much was going right early last year at SoftBank-backed construction startup Katerra. Money was drying up, and board meetings sometimes erupted into shouting matches.
Illustration by Jeremie Claeys
Opinion Media/Telecom
Content Alone Will Kill the Creator Economy
The emerging creator economy is exciting. For the first time ever, more of us can turn our expertise, interests, curiosity or craft into an ongoing income stream funded by 1,000 or even 100 true fans.
Samsara co-founders Sanjit Biswas (left) and John Bicket. Photo provided by Samsara
Venture Capital Startups
Five Enterprise Software Companies on Deck to Go Public
Investors have shown a hearty appetite for the stocks of tech companies like Snowflake and Zoom Video Communications that cater to business customers.
Art by Sam Lessin
Modest Proposals Crypto
Collectibles, Crypto NFTs, and the Monetization of Influence
The biggest story of the last month in the world of crypto has been the rapid rise of non-fungible tokens.
Data Point
‘Can’t Get More Crazy’: Series A Valuations Extend Record Rise
Financial software developer Orum, which disclosed a seed round over the summer, wasn’t seeking more capital when Bain Capital Ventures offered to lead its Series A investment last year.
Kuaishou Technology headquarters in Beijing. Photo by Bloomberg.
Q&A
Why China Embraced the Creator Economy Before the West Did
Executives at Facebook, Twitter and Snap recently realized that if they don’t help the people who produce videos and other content for their apps make money, these creators will take their talents, fans and potential revenue streams somewhere else.