Sign up to receive 5 free days of our daily summary for tech news.

BAMTech Deal a Model, Concern for Media Firms

Big media companies are all rushing to stream more video. And as it becomes central to their business the media firms are increasingly trying to wrest control of the video technology.

Take Walt Disney’s acquisition of a 33% stake in BAMTech, the company that powers streaming video owned by Major League Baseball as well as video services for several media companies, including Fox, Time Warner’s HBO, World Wrestling Entertainment and ESPN. That investment not only highlights the trend, it could accentuate it by prompting other media companies to go in-house for their streaming technology.

No subscription? You're missing out.

Join the high-powered community of tech and business leaders who rely on The Information's original news and in-depth reporting.

In the same way, media companies won’t necessarily have to do everything internally. Any tech stack built in-house will often use technology like a video player, file hosting, or ad insertion made by another company. That could benefit the video infrastructure firms that offer their technology piecemeal rather than as a complete solution, said Ron Yekutiel, CEO of video streaming company Kaltura.

6 total comments
Robert Kviby, Ben Werdmuller and 4 others commented on this article.
Read comments from top tech and industry leaders
Joe Lonsdale
Joe Lonsdale
Founding Partner, Eight
Chamath Palihapitiya
Chamath Palihapitiya
Founder & Managing Partner, SocialCapital
Tina Sharkey
Tina Sharkey
CEO, Brandless
Jonah Peretti
Jonah Peretti
CEO, Buzzfeed
Adam D'Angelo
Adam D'Angelo
CEO, Quora
Brit Morin
Brit Morin
Founder & CEO, Brit + CO
Dustin Moskovitz
Dustin Moskovitz
Co-Founder, Asana
Christina Miller
Christina Miller
President & General Manager, Turner
Max Levchin
Max Levchin
CEO, Affirm
Adam Mosseri
Adam Mosseri
Director of Product, Facebook
Alex Mather
Alex Mather
The Athletic
Martha Josephson
Martha Josephson
Partner, Egon Zehnder
James Murdoch
James Murdoch
Co-Chief Operating Officer, 21st Century Fox
Andrew Kortina
Andrew Kortina
Founder, Venmo
Ben Chestnut
Ben Chestnut
Co-Founder & CEO, Mailchimp
Ruchi Sanghvi
Ruchi Sanghvi
VP Operations, Dropbox
Login or Subscribe to follow the discussions happening here and real-time in our   Slack Community.
The question, as a media executive put it, is “do I want to use MLBAM in the future as a service provider if I don’t think their heads and hearts are in that business?”