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Google Considers Changes to Political Ad Policy

Google is considering making changes to the way it handles political ads, people familiar with the matter told The Wall Street Journal.

Those changes are expected to be shared with employees later this week, the report said. Google, which has banked over $120 million over the last 18 months from political ads in the U.S., currently allows political ads across search and YouTube. 

Google has remained silent on whether it would change its stance on political ads over the last week, while other tech execs have publicly duked it out over the matter. Jack Dorsey decided that Twitter will cut all political ads on its platform, while Mark Zuckerberg said they will remain on Facebook without being fact checked. 

All eyes will be on Google over the coming days to see if it will continue to allow political ads, and if so, what the updates to its vetting policy will be. 

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