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Big TV Increased Commercial Load in Second Quarter

By Jessica Toonkel
· · Source: The Information

Despite all the worries about TV viewers defecting to streaming services, big media companies continue to pile on the ads—one of the factors driving away viewers in the first place. A new report by Wall Street firm MoffettNathanson found that commercial time at channels owned by the big companies rose 2% in the second quarter. Discovery and AMC were more aggressive than most, while Viacom and NBC...

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