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Traffic Driver Taboola Acquires Outbrain

By Tom Dotan
· · Source: TechCrunch

One of the more obvious deals in online media finally came to pass. Taboola and Outbrain,  which both market a service to publishers that drives readers to other stories, have merged. As the TechCrunch story points out, because the newly combined company will be called Taboola, and the Taboola CEO will be the chief of this new entity, this is effectively an acquisition.  This isn’t the hugest...

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Another key point: Zhang Yiming, the CEO of ByteDance, parent company of the China-based viral video app TikTok, could become the new entity's ...

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