Television ratings agency Nielsen plans to introduce a single measurement covering both streaming video and traditional TV, it announced. The plan, to be phased in between late 2022 and 2024, will make it easier for advertisers to compare viewing no matter how people are watching–a necessity as more people cancel their cable subscriptions in favor of streaming services. Now the heavy lifting...
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How to Grease a Chatbot: E-Commerce Companies Seek a Backdoor Into AI Responses
When Andy Wilson’s company received its first successful client referral through ChatGPT, he was shaken to his core. The founder and CEO of Logikcull, a San Francisco–based legal technology company, Wilson “had the exact same reaction to ChatGPT as I had to the internet browser in the early ’90s,” he said. “But this time I knew it would be even bigger than...
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