The financial prospectus for Opendoor, the largest instant home buyer, showed revenue declines alongside hefty losses as it looks to attract shareholder approval for a merger with Chamath Palahapitiya’s blank-check company. Opendoor’s revenue fell by 12% in the first half of 2020, thanks to a lower volume of home sales amid Covid-19, compared to the same period last year. The company said its...
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How Amazon Misread the NFL Ad Market
Last summer, advertising representatives for a national pizza chain in the U.S. met with Amazon ad executives to negotiate a potential sponsorship deal for Amazon Prime Video’s broadcast of “Thursday Night Football.” Amazon executives asked the pizza chain for commitments of up to $12 million for the full season, double what the chain wanted to spend, said a person with direct...
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