YouTube keeps finding out that being in the Hollywood content game isn’t easy. Today brings the news that YouTube has been telling partners it plans to pull back the scripted programming it is commissioning for the site, according to the Hollywood Reporter. The news isn’t much of a surprise; YouTube’s original content strategy hasn’t resulted in many hits so far, save one-off successes like Cobra Kai, a sequel to the Karate Kid franchise. This story also says that YouTube is going to be making all its original content available on the free, ad-supported version of YouTube. Previously it was only for the paid YouTube Premium service. That’s an abrupt change in a content strategy that was initially aimed at driving subscription growth.
Even though Google-owned YouTube seemingly has a bottomless bank account to draw from, there appears to be limits. The next question is whether YouTube pulls out of original content altogether. That’s likely to be answered in the coming years.