NBCUniversal signed a deal with World Wrestling Entertainment to fold the wrestling giant’s subscription streaming service, WWE Network, into NBCU’s Peacock streaming service in the U.S. WWE 1.1 million U.S. subscribers will now get Peacock Plus. For NBCU, the deal is aimed at bringing in more viewers (and ad dollars) to Peacock by adding exclusive programming—something it needs to...
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Content Alone Will Kill the Creator Economy
The emerging creator economy is exciting. For the first time ever, more of us can turn our expertise, interests, curiosity or craft into an ongoing income stream funded by 1,000 or even 100 true fans. There’s only one problem. While it’s easy to start a newsletter, podcast or online course, it turns out that running a content business is hard. Really hard. In fact, content may be...
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